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How to find homebuyers online – Creating a great website Part I

If you have been following these posts or this is your first read of the series on how to find homebuyers online I am compelled to instruct you to go to the search window above this post and perform a simple search. Just put your zip code in the search window and click go. You will be looking at a new breed of searching. The results will not be the traditional search results of all of your competitors. Instead you will find over a million homebuyers who have created profiles on Qazzoo in order to be found by real estate agents and loan officers. These homebuyers want to be helped and it is up to you to help them.

Now that you have done this you have discovered the easiest way imaginable for the question of how to find homebuyers. You don’t have to have a high tech, mega brain under your employ or outsource the building of your world class website to your nephew. In fact to use Qazzoo you only need to start a profile and get some credits, then the world is at your fingertips and homebuyer leads will be emailed to you whenever they are generated in your area of interest.

But if you are determined to build a world class website that is always your option and below are some of the rules that apply to building a website that will do more than suck you pocket dry and leave you wondering why you spent so much time on the color and photos and all of the incidentals that at the end of the day don’t really matter.

“Ugly works” was the mantra of website developers that didn’t have a graphics person on staff. And they weren’t completely wrong. What they really should have said was “It doesn’t matter how good or bad it looks as long as it performs the required task. So what is the required task of a real estate professionals website?

I have always believed that the task of a real estate website was not to sell a home but to generate a lead. Leads become sales in the right hands. The days when e-commerce ruled the day are long gone and we need to follow what is now possible and not try to do what has been proven by many a bankrupt companies to be impossible. Selling a house online is sorry to say impossible or at least highly unlikely.

Michael Urbanski Michael Urbanski (1356 Posts)

Michael Urbanski is a successful entrepreneur with extensive experience online as the CEO/founder of Heavy Hammer since its inception in 1998. Heavy Hammer has several profitable online platforms for local advertising. Michael also owns several patents for geographic advertising online and has numerous other patents in process. Before launching Heavy Hammer in 1999 Michael was the top salesman for foreclosure homes in the state of Maryland. Among his accomplishments Mr. Urbanski has been a decorated Air Traffic Controller in the Air Force, a successful restaurateur and has written and produced several award winning feature films and top tier video games. Leveraging the success of his previous ventures and experiences, Michael self‑financed and launched Heavy Hammer which has been profitable every year of the 12 years it has been in operation.


1 Comment
  1. The KISS rule, not the band, certainly applies to the site this article is referring to. By Keeping It Super Simple, Qazzoo is changing the dynamic of lead generating real estate websites. Sometimes things that are too good to be true really are legit, but don’t take my word for it. Check it out.

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