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How to find homebuyers in a slow market? Part II

Remember to sell what people are buying.

Too often we get caught up in what we have or want to sell instead of selling what is selling today. For some reason as humans our homebuyers want what isn’t on the market. If you don’t believe me show your next potential homebuyer a house that is not on the market and I promise they will want it. Hey, what can I say we are Americans!

So how can we have this phenomenon work to our advantage? The answer is rarity. Foreclosures represent perceived rarity, so if you are looking for how to find homebuyers, I would suggest either dipping your foot in or completely submersing yourself in foreclosures. For the last several years foreclosure homes have been the hottest segment of the market. Even if you don’t sell an actual foreclosure, you will discover how to find homebuyers and create a pot load of leads that you can convert into a sale of a traditional resell or whatever it is that you have on your cart.  Who knows you might sell the foreclosure after all but does it really matter? Finding people with a need and meeting that need is our job. So, if you’re looking for how to find homebuyers, try advertising foreclosures and measure the results. You should find that your lead generated per dollar/time investment is much higher than traditional re-sales.

Foreclosures have indeed been hot in the last 4 to 5 years and this does not show any signs of slowing. As banks and lending institutions are trying to liquidate their inventory of foreclosures they are doing so at a slow and steady pace in order to not overwhelm the marketplace. They are looking for different ways to find homebuyers to purchase their list of foreclosures and you are looking to sell homes and homebuyers are looking to get as much for their dollar as they can. This triangulation is how some of the best Real Estate agents have discovered how to find homebuyers. As this market continues to generate a steady flow of foreclosures you will be able to reap the rewards for years to come.

Michael Urbanski Michael Urbanski (1356 Posts)

Michael Urbanski is a successful entrepreneur with extensive experience online as the CEO/founder of Heavy Hammer since its inception in 1998. Heavy Hammer has several profitable online platforms for local advertising. Michael also owns several patents for geographic advertising online and has numerous other patents in process. Before launching Heavy Hammer in 1999 Michael was the top salesman for foreclosure homes in the state of Maryland. Among his accomplishments Mr. Urbanski has been a decorated Air Traffic Controller in the Air Force, a successful restaurateur and has written and produced several award winning feature films and top tier video games. Leveraging the success of his previous ventures and experiences, Michael self‑financed and launched Heavy Hammer which has been profitable every year of the 12 years it has been in operation.


1 Comment
  1. Just another example of how to find a silver lining in a cloudy business market. I really believe foreclosures are going to be with us for quite a while, so everyone better get used to it. It’s certainly understandable that more and more people are looking for foreclosures but what’s up with these infomercials advertising luxury home foreclosures for supposedly little to nothing down along with low monthly payments? Do they really exist? Every time I speak with a realtor concerning this matter they just laugh. Are those “bargain infomercials a scam?

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