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Does the Gold Rule apply to Real Estate leads?

Yes Siree it does.Yessiree

Doing what is best for others is never the wrong thing to do but in real estate and with real estate leads it is essential to growing your business. The days of hit and run, drive-by sales are long gone as people have access to so much information that it not only spins their heads but it will spin yours as well.

The best way to combat the onslaught of information is to out kind the internet. Being kind necessarily means using the Golden Rule. Treating others as you would like to be treated by others is by far the best way to ensure loyalty and repeat business. Providing the extra degree of additional service to your real estate leads is the surest way to convert them into real estate buyers.

Ignoring the phone call that you promised to make or missing the meeting that you had scheduled are easy examples of not using the Golden Rule.

A tougher example comes in the form of a short story that actually happened and was not to be forgotten: I promise its short!

I had a buyer for a waterfront home that wanted a deal. I found a below market home on the water with a motivated seller who wanted to close as quickly as he could. We got all the way to the day before closing and the seller had a little secret he was trying to keep from everyone. He had a silent second mortgage on the property which he was hoping no one would catch. The title company caught it and the seller admitted it but tried to get my buyer to pay it and close on the house.

He must have figured that the buyer was so invested at that point that he would pay the additional mortgage off as it wasn’t that much.

The buyer asked me what to do.

I said “Walk away and we will find you a better deal without a liar.”

Now it important to note that I was one broke son of a gun in those first years in real estate and one extra broke fella that particular day.

But I remembered the lessons of the past and put the my client’s needs first and gave him an honest assessment of the situation and advice that I would want given to me.

foreclosureThe end of this story is that I sold him the same house after it went to foreclosure and he saved not only the price of the second mortgage but he also got a huge discount off the original price.

The best part of the story is that I received a larger commission check as the bank was really motivated to sell the home. So everyone wins, except for the original seller who killed his own credit because of the foreclosure, all because he did not use the Golden Rule.

The End.

Michael Urbanski Michael Urbanski (1356 Posts)

Michael Urbanski is a successful entrepreneur with extensive experience online as the CEO/founder of Heavy Hammer since its inception in 1998. Heavy Hammer has several profitable online platforms for local advertising. Michael also owns several patents for geographic advertising online and has numerous other patents in process. Before launching Heavy Hammer in 1999 Michael was the top salesman for foreclosure homes in the state of Maryland. Among his accomplishments Mr. Urbanski has been a decorated Air Traffic Controller in the Air Force, a successful restaurateur and has written and produced several award winning feature films and top tier video games. Leveraging the success of his previous ventures and experiences, Michael self‑financed and launched Heavy Hammer which has been profitable every year of the 12 years it has been in operation.


2 Comments
  1. The truth is also so much easier to remember. So lazy people should never lie. Then again if you not lazy you have no reason to lie. Circular logic 101.

  2. Following the Ninth Commandment,Thou shalt not bear false witness (or stop lying)may not pay on the front end so much, but on the back end you will find that it’s well worth it.

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