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3 Methods For Targeting First Time Homebuyers

Are you an agent who is looking to connect with first time homebuyers through your various marketing strategies? Keep reading and discover a few methods to help grow your business in 2019.

Maintain an active online presence

Do you know the power of SEO? Is your real estate business active on social media? Agents today need to understand the importance of maintaining an active web presence. While traditional marketing methods like flyers and business cards can be a great way to connect with potential buyers, the internet is a far better way to reach people in 2019. If you are trying to target first time homebuyers, be sure that you maintain an active online presence.

Post informative content

Now the question becomes, how does one maintain an active online presence? One of the best ways of doing so is to post informative content regularly. In addition to sharing property listings every week, try sharing real estate articles from reputable websites. Another option would be to create a blog page where you can write your own real estate advice. If you post/share informative content, you should over time, build a following for yourself and your business. Also, don’t forget to interact with interested buyers online. If an interested buyer comments with a question, try to answer them in a reasonable timeframe.

Use various social media platforms

The Pew Research center concluded in a study in 2018 that the vast majority of Americans use Facebook and YouTube. If you aim to reach as many people as possible, take advantage of Facebook, YouTube, and the other social media giants like Twitter, Snapchat, and Pinterest. Many agents today have yet to discover the power of social media in the real estate industry. It is important to realize that many first time homebuyers will turn to social media platforms for various stages of their home search.

Matt Steinmuller (26 Posts)


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