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Featured Contributors

Vince Biello – Marketing Director –

Vince Biello, Marketing Director of, managed the Marketing Department at Heavy Hammer. In his new role as Marketing Director for Qazzoo, he is responsible for the acquisition and retention marketing efforts designed to drive web site traffic and product sales. Vince also directs the internal marketing team to meet business performance objectives and to assure an integrated, consistent message for the company. Before working with Qazzoo Vince graduated from Florida Southern College and worked with the Ledger Media Group and the Washington Redskins.


Joseph Olewitz – Founder & CEO – 22nd Story Strategies

Joseph Olewitz, CEO and Principal and Consultant of 22nd Story Strategies, has 25 years experience selling complex branding and creative digital engagements to multi-national brands. Olewitz has personally generated multi-million dollar new business revenues from a diverse group of digital clients including: McKinsey & Company, Valspar, National Gallery of Art, MoneyGram International, MasterCard Worldwide, Bristol Myers Squibb, EMI Music Publishing, Nestle Waters, Prada, Ziff Davis, and others.

Throughout his career he has been on the leading edge of introducing innovative new digital platforms including the world’s first unit-level application of RFID technology for Prada; the launch of Social Retailing – called one of the best inventions of 2008 by Time Magazine upon its public launch at Bloomingdale’s; creating and introducing early digital interactive training programs first implemented in the well-known “Professional Selling Skills” course at Xerox. Mr.

Olewitz is actively engaged in the social media community and is a broadly followed blogger on building relationships, finding opportunities, and closing new business. He speaks frequently at digital industry events, has served on the boards of several non-profit community institutions,and on the advisory boards of several digital start-ups.

Personal Blog:

Cindy Freland – Founder – Maryland Secretarial Services, Inc.

Cindy Freland is the author of many business articles, including marketing, networking and social media. She has over a decade of experience consulting and teaching social media to non-profits and small businesses. Cindy also hosts a weekly cable TV show. Freland is an award-winning virtual assistant and founded Maryland Secretarial Services, Inc. in 1997.

Maryland Secretarial Services, Inc. is a virtual assistant (VA), business support service, providing a wide range of support services to businesses of all sizes, from sole proprietor to national corporation, government agencies, non-profit organizations, and individuals.


Dennis Duncan – Digital Real Estate Marketing Strategist, Professional Musician

Duncan is an online media specialist and founder of the List Now Sell Fast Blog. With a background as a recording artist in the music industry he has lived in Nashville and Detroit but now calls Santa Monica, CA home. Additionally, he is a licensed realtor in California as well as a mediator appointed by the Supreme Court of Nevada to mediate foreclosures between the banks and borrowers.

Duncan has published a dozen books online and his most recent book “My Idol Time” – chronicling his time spent on American Idol as a vocal producer – can be found on Amazon and Barnes & Noble. He has expertise in social media management, marketing, product development & product creation. Duncan is passionate about empowering online entrepreneurs with tips and tools for success.


Jeff Belonger – Social Media Strategist, Real Estate / Mortgage Blogger, Founder –

With nearly two decades of mortgage banking experience, as an early adopter of social media, Jeff Belonger became known as “The FHA Expert” and quickly gained a strong following of mortgage loan originators and realtors from all over the country.

Using his business knowledge, knowledge of blogging, marketing, and social media in Belonger launched on September 17, 2011 – – – – MyPhillyAlive is an informational site of all things to do in Philadelphia.

Jeff has recently founded a Social Media firm, , that creates strategy for his MyPhillyAlive clients reagrding Social Media, or those not connected with MyPhillyAlive, but who need help with Social Media, marketing, and or branding.

To this day, Jeff still consults borrowers because they still find him on the internet, and will pass them off to someone who he trusts to help them complete the loan process.


Kellie Leigh – Founder – Strategy4Social , Social Media Training

Kellie Leigh has been a Social Media Consultant in Toronto, Canada since 2009. She has 14 years of experience in Sales & Marketing for leading corporations in Canada. She is the owner of Strategy4Social, which specializes in training Real Estate Agents on Social Media Marketing & Strategy.

See what Realtors & Small Businesses have had to say about Kellie’s ability to demonstrate the Social Media space in simple terms.


Michael Urbanski – Founder & CEO – Heavy Hammer

Michael Urbanski is a successful entrepreneur with extensive experience online as the CEO/founder of Heavy Hammer since its inception in 1998. Heavy Hammer has several profitable online platforms for local advertising. Michael also owns several patents for geographic advertising online and has numerous other patents in process.

Before launching Heavy Hammer in 1999 Michael was the top salesman for foreclosure homes in the state of Maryland.

Among his accomplishments Mr. Urbanski has been a decorated Air Traffic Controller in the Air Force, a successful restaurateur and has written and produced several award winning feature films and top tier video games.

Leveraging the success of his previous ventures and experiences, Michael self‑financed and launched Heavy Hammer which has been profitable every year of the 12 years it has been in operation.


Shennandoah Diaz – Branding & Communications Officer – Brass Knuckles Media

I’m a fighter, a thinker and a doer. A person of big words and actions. I dropped all pretenses and double talk long ago. Life is too short to lie, cheat, regret, pine, or suffer. So instead I build, I create, I connect, I strive and push and pull and mold beauty from the bits and pieces I find. Its not as hard as you may think.

I’ve been on the bottom. As a single mother on welfare I pulled my daughter and I out of poverty, got a B.A. in Economics Summa Cum Laude from St. Edward’s University, and helped build a million dollar business. Now I’m on top, totally in control because I realized I am the master of my destiny. I can do whatever I want from starting my own PR & Marketing firm, Brass Knuckles Media, to mentoring other people toward a life of freedom characterized by an entrepreneurial spirit, a desire for a life of meaning, and ideas to help other people.

I love meeting new people, sharing ideas, and building communities. Contact me by email at (no spam please), on TwitterLinkedIn, or Facebook. Lets start a conversation, build a business, solve a problem, or just talk about geeky stuff (I love comic books, am a big sic-fi/fantasy geek, and am a a bit of a grandmother/Martha about the home).


Lewis Poretz – Founder – SocialYo , Mortgage Blogger & Loan Originator

Lewis Poretz spent 18+ years in the mortgage industry, 8 of those years as an owner of a broker shop. He became an early adopter of social media, blogging and sharing content, and was recognized as a Featured Contributor for Mortgages Unzipped and a “Rainmaker” on the real estate website.

During this period, Poretz honed his skills in building websites, creating drip email campaigns and using advanced social media monitoring tools. In 2009, out of his own frustration with the lack of quality resources, he founded SocialYo, a social media management and training firm in Annapolis, Maryland dedicated to bringing an affordable, scalable, turn key social media solution to small to mid-size businesses. Poretz has spoken at social media events in such places as New York, Nashville, Montreal and to this day still lives in the social streams and can be found on twitter @lewisporetz


RJ Hartnett – Mortgage Banker , Customer Service Expert

RJ Hartnett is a Mortgage Banker who has been originating home loans since 1998. His experience across different origination platforms, most notably 4 years at , has allowed him to help a wide variety of borrowers, all with very different needs. An expert in Customer Service and Product Placement, RJ possess a real understanding of how to connect with many different types of borrowers from all over the country.

With an extensive understanding of Conventional, FHA, VA and Jumbo mortgage programs, RJ’s broad industry experience makes him an ideal resource to assist clients in securing a custom mortgage tailored for their needs. You can contact RJ at 949-271-2676

Phone: 949-271-2676